Nowadays, giving away customized products is considered as one of the corporate marketing strategy trends. It’s usual for us to give away pins, stationery, buttons, mugs, shirts and laces to promote a specific service or product. These items are very affordable but very effective in terms of getting the attention of our customers. This can also result to increased brand recall as more and more people will get to know more about the existence of our business.Visit our website the-lanyard-factory.com to get more idea about lanyard.
For instance, whenever we set up or sponsor an event, we usually require employees to wear company shirts for advertising various products and services to all the guests. Before the guests leave, they will receive mugs, ID laces and pens as promotional items which are purposely intended for us to get a wider advertisement reach and exposure outside the event.
Among the aforementioned promotional items, lanyards are considered to be the most popular because they are the most affordable and convenient to purchase or make. Furthermore, they offer a lot of long term benefits that each of us would enjoy.
1. We may use them for constant company advertisements.
Unlike flyers and brochures that will eventually be thrown away or infomercials that could be forgotten over time, neck straps are useful to everyone and we can re-use them for several times as well. Their advertising potential is less likely to dwindle as long as someone is using them because this person can quickly recall us after seeing the name of the company, product or whatever that’s printed on the surface.
2. We can guarantee satisfaction from the customers.
This is another benefit of utilizing neck straps when we promote our business. Most advertisements coming from print and broadcast media only serve as communication channels for us to promote a specific product or service which means that we are only limited to presenting information from these channels.
With the idea of giving away lanyards, along with other promotional items, we become engaged in giving something that everyone can enjoy. This is an effective strategy to appeal to a wider audience and increase potential sales. Through brand recall in terms of using neck straps and word of mouth from audiences who are using these items, we can technically hit “two birds in one stone” from launching a particular marketing campaign at no added costs.
3. We can give them away as promotional items for anyone at all occasions.
ID laces, mugs, shirts and pens can all be given to employees, existing clients and target customers all year round – during holidays, company anniversaries, parties and business gatherings. We can achieve an increased brand recall and recognition if these items were given on events where we are one of the sponsors.
4. We can provide essential information.
Aside from the company’s corporate logo, lanyards can also contain other information such as the company’s telephone number and website. We may also include company tagline so that people can see what we are really aiming for. Due to digital printing technology, it’s now easier for us to include all these information in the customization of neck straps.
5. We can save more money from spending on promotional items.
Since the customization of neck straps is an affordable advertising strategy unlike placements on print and broadcast media, we can save a lot of money that could be spent on other investments. Furthermore, these promotional items are essential in terms of how we want to promote all our services and products. In this case, we are not limited to seeing our product advertisements on television for about a minimum of 15 seconds or in print media where we buy ad placements depending on dimensions.
In addition, we will definitely have to pay more if we want additional minutes or page dimensions for our product advertisements. In addition, we have to follow a wide list of regulations when placing an advertisement through these mediums. With customized neck straps, we can all have a wide variety of choices in terms of effectively promoting our brands. We could go for detailed over plain designs or bigger straps over smaller ones without hurting our pockets.
With all that’s written above, we should maximize the power of what lanyards can bring to the table as promotional items.